Terms & Conditions.

Version 1.1 · Last updated: 10 September 2026

1. Definitions

• Company: LW Marketing, established in the Netherlands.
• Client: Any business or private customer purchasing services from the Company.
• Services: The production of AI-generated real estate videos based on photographs provided by the Client.
• Content: All files and materials provided by the Client, including but not limited to photographs, text, logos, and other materials.

2. Applicability

• These General Terms and Conditions apply to all quotations, offers, assignments, and agreements between the Company and the Client.
• Any deviations from these Terms and Conditions shall only be valid if confirmed in writing by the Company.
• The applicability of any general terms and conditions of the Client is expressly excluded.

3. Description of Services

• The Company produces AI-generated videos based on property photographs supplied by the Client.
• The Services are intended solely for marketing and promotional purposes.
• The Company is not responsible for the sales performance, reach, engagement, or conversion of the delivered content.

4. Use of Artificial Intelligence

• The Client acknowledges that the Services are performed, in whole or in part, using artificial intelligence (AI).
• AI-generated output may differ from reality, including but not limited to variations in:
  • Lighting
  • Camera movements
  • Object representation
  • Visual interpretation
• The Company does not guarantee an exact representation of the actual condition or appearance of the property.

5. Formation of the Agreement

• An agreement is concluded when:
  • the Client places an order; and
  • the Company confirms or commences execution of that order.
• The Company reserves the right to refuse any assignment without stating a reason.

6. Prices and Payment

• Prices are stated in the currency of the Client's market — US dollars (USD) for Clients in the United States and euros (EUR) for Clients in the Netherlands and elsewhere — and are exclusive of VAT, sales tax, use tax and any similar transaction tax unless otherwise specified.
• Where any US state or local sales or use tax applies to the Services, it is the responsibility of the Client unless the Company is registered to collect it in that jurisdiction. The Company is established in the Netherlands and does not withhold US federal or state income tax; Clients requiring tax documentation may request the Company's current IRS Form W-8BEN-E.
• Payment must be made in advance unless otherwise agreed in writing.
• Subscription plans are billed monthly in advance. Listings beyond a plan's monthly allowance are billed at that plan's per-listing rate: the monthly fee divided by the number of listings the plan includes, rounded up to the nearest whole dollar or euro.
• If payment is not received on time, the Company is entitled to suspend delivery of the Services.
• Any collection or recovery costs arising from overdue payments shall be borne by the Client.

7. Delivery and Performance

• The delivery window is 48 hours, 24 hours or overnight, as stated for the Client's plan, and starts when the Company has received complete and usable Content for a listing. Windows run on business days (Monday to Friday); Content received on a weekend is treated as received on Monday morning. “Overnight” means by 9:00 a.m. in the Client's time zone on the next business day, for Content received before 6:00 p.m.
• On-time guarantee: if the videos for a listing are delivered after that window, the Client is not charged for that listing. The Company credits the plan's per-listing rate (see article 6) against the next invoice; for a single order, the price of the late items is refunded.
• Apart from this credit, delivery times are not strict deadlines, and late delivery gives no right to further compensation. The guarantee does not apply to delays caused by force majeure (article 12), incomplete Content, or revision rounds.

8. Submission of Content

• The Client is responsible for providing all required Content correctly and on time.
• The Client warrants that they possess all necessary rights, licenses, and permissions to use and submit the Content for editing.
• The Company shall not be liable for any third-party claims relating to the Content supplied by the Client.
• The Client acknowledges that in the United States, listing photographs, floor plans, drone footage and virtual tours are frequently owned by the photographer, the brokerage or the multiple listing service (MLS) rather than by the listing agent personally, and are licensed only for defined purposes. The Client warrants that the rights they hold in the Content extend to its use in the Services and in the marketing material produced from it.
• The Client warrants that the Content and any accompanying instructions comply with the Fair Housing Act and any equivalent state or local fair housing law, and contain no statement or image indicating a preference, limitation or discrimination based on race, color, religion, sex, disability, familial status or national origin. The Company will not knowingly produce material that does not so comply, and may decline or withdraw any instruction it reasonably considers non-compliant, without that refusal constituting a breach of the agreement.
• The Company describes properties, never the people it expects to buy them. Copy suggesting who a home would suit will be rewritten before delivery.

9. Revisions

• One (1) revision round per video is included, or unlimited revision rounds on the Elite plan, unless otherwise agreed in writing.
• Additional revisions will be charged separately.
• Revisions do not include complete reproduction or regeneration of the video unless otherwise agreed.

10. Intellectual Property

• Ownership of the Client's original Content remains with the Client.
• The Company retains all intellectual property rights relating to its AI models, workflows, production methods, and processes.
• Upon full payment, the Client receives a non-exclusive, perpetual, worldwide license to use the delivered videos to market the property concerned and the Client's own business, on any channel. The Client may share them with the property's seller or landlord for the same purpose, but may not resell or sublicense them.
• Unless otherwise agreed in writing, the Company may use the final product for its portfolio, marketing, and promotional purposes.

11. Limitation of Liability

• The Company shall not be liable for:
  • indirect or consequential damages;
  • loss of profit;
  • loss of revenue or data;
  • reputational damage.
• The Company's total liability shall be limited to the invoice amount of the relevant assignment.
• The Company makes no guarantee that its Services will generate sales, leads, or any specific marketing results.

12. Force Majeure

Force majeure includes any circumstance beyond the Company's reasonable control, including but not limited to:

• failures of AI systems or APIs;
• internet outages;
• server failures;
• government actions or restrictions;
• strikes or labor disputes.

13. Data Retention

• Uploaded Content shall only be retained for as long as necessary to perform the Services.
• Unless otherwise agreed, Content will be permanently deleted within 30 days after delivery.
• The Client remains solely responsible for maintaining backups of all final files.

14. Privacy and Data Processing

• The Company processes personal data in accordance with applicable privacy legislation, including the General Data Protection Regulation (GDPR).
• Please refer to the Company's separate Privacy Policy for further information.
• Third-party service providers, including AI platforms, may process Content as part of the Services.

15. Cancellation and Refunds

• The Client's first video is produced free of charge. If it is not what the Client hoped for, the Client owes nothing and is under no obligation to subscribe.
• Subscriptions run month to month and may be cancelled at any time with 30 days' written notice; email is sufficient.
• A single order may only be cancelled before production has commenced.
• Once production has started, the Client is not entitled to a refund.
• In exceptional circumstances, the Company may, at its sole discretion, grant a full or partial refund.

16. Complaints

• Any complaints regarding the delivered Services must be submitted in writing within 48 hours after delivery.
• After this period, the delivered Services shall be deemed accepted.
• The Company will use reasonable efforts to resolve valid complaints.

17. Governing Law and Jurisdiction

• These General Terms and Conditions shall be governed by and construed in accordance with the laws of the Netherlands.
• Any disputes shall be submitted exclusively to the competent courts of the Netherlands, unless mandatory law requires otherwise.

18. Amendments

• The Company reserves the right to amend these General Terms and Conditions at any time.
• The most recent version shall apply to all new assignments and agreements.